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The one thing you need to start doing now to get brilliant media coverage

The one thing you need to start doing now to get brilliant media coverage

As you may know, I work with entrepreneurs to teach them how to do their own PR and get great media coverage. So whenever I meet business owners for the first time, the thing they often want to know is what can they do right now to start getting their business written about in newspapers […]

create smart goals

How To Make Your PR Campaign Smart

Have you heard of SMART goals? Not just goals that are clever, but goals that are based on the SMART method – the acronym that biz types use to describe the five steps you should follow when you set goals in business: Specific Measurable Attainable Relevant Time-based If you’ve been working on creating your 2015 […]

New Year’s Intentions To Turbocharge Your PR Efforts

New Year’s Intentions To Turbocharge Your PR Efforts

Have you set New Year’s resolutions for this year? You know the drill – you tell yourself you must lose 10lb/stop drinking/go to the gym every week and then a month later it all goes out the window when you decide instead of an hour of Bikram yoga and a dust salad, you’d actually prefer a night in […]