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Copywriting 101 – Pond’s Cream

Posted by on March 15, 2012

After last week’s retro ad went down so well, I wanted to discover some more vintage advertising. Searching online, I came across some fabulous adverts for beauty company Pond’s, from throughout the decades.

Pond’s Cream was invented in the US as a medicine by scientist Theron T Pond in 1846. He extracted a healing tea from witch hazel, which became known as Pond’s Extract.

In 1846, the T.T. Pond Company was formed, and in 1886, Pond’s began to advertise nationally.

Check out some of the ads:

1898 – Don’t even think of buying a rival beauty cream, substitutes are poisonous I tell you, poisonous!

Pond’s Extract ad 1898

1923 – Women, keep those hateful signs of ageing at bay….

1923 Pond’s Cold Cream and Vanishing Cream Ad

1948 – You too can have a face with the complexion of Dresden China…

1948 Cold Cream Ad

Check my Pinterest board to see more Pond’s ads from over the years:


What do you think of the ads? Leave a comment below to let me know, or share my post on Facebook or Twitter.

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[Images courtesy of http://www.vintageadbrowser.com/]

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