Monthly Archives: May 2012
Top benefits of social media for your business
When it comes to marketing your business, social networking might not be high on your agenda, but if you look at it as a free and comparatively easy tool that can be used alongside other marketing activities, you’ll soon see the benefits. In fact, if you look at the success of other businesses who use … Continue reading
Copywriting 101 – vintage shoe ads
This week’s Copywriting 101 is a vintage affair, with a look at some retro copywriting for shoe brands. According to this ad printed in a 1936 issue of Good Housekeeping, these shoes will “fit perfectly in your shoe picture for Fall”. If only I had a shoe picture… I would, however, like to walk in … Continue reading
How to boost your business with SEO copywriting!
SEO (search engine optimisation) copywriting is important for getting your website seen. But how difficult is it to do? You’ve got an all-singing all-dancing website promoting your business, you may have even thought about starting a blog. But how do you make sure they’re seen by your potential customers? Effective SEO copywriting will ensure your … Continue reading
Copywriting 101 – edible advertising
This week’s copywriting 101 comes from the United Arab Emirates, where Land Rover recently launched an innovative copywriting campaign – involving an edible advert with the nutritional value of a cheeseburger. Yes, really. Ad agency Y&R Dubai devised the campaign which saw them sending out a survival guide to 5,000 existing Land Rover customers, explaining … Continue reading
Benefits of blogging for business and how a blog can boost your sales
Does your business need a blog? Take a look at some of the huge benefits that having a blog can bring you and you’ll soon see why blogging is a great way to help your business skyrocket! A blog is a brilliant way to reach potential customers. And it’s a great way to increase your … Continue reading
Facebook timeline for business
As the new Facebook timeline rolls out, it’s important for businesses to look at how they can get the most from it. As discussed in more detail in a previous post, the new timeline can be used to increase customer engagement, get more fans, and ultimately lead to more sales. Here are some great, easy … Continue reading
The benefits of a press release for your business
Everyone agrees promoting your business is important, but advertising can be costly. So what’s the alternative? A well written press release is an affordable but powerful way to generate publicity for your business. A press release is a written document that is sent out to newspapers, magazines, trade publications, websites or even TV and radio … Continue reading
