Monthly Archives: June 2012
What is copywriting?
cop·y·writ·er/ˈkäpēˌrītər/ Noun: A person who writes the text of advertisements or publicity material. Since starting up my copywriting, PR & social media business, the question I have been asked most often has been – what does a copywriter actually do? Lots of people have heard of copywriting, but don’t know exactly what it is. Put … Continue reading
Copywriting 101 – Olive Branch Health Foods
This week’s Copywriting 101 is from Brisbane, Australia, but I’m sure would work just as well in London, UK. It comes from ad agency Clemenger BBDO, where their copywriter has come up with a creative copywriting campaign to promote Olive Branch Health Foods. The ads use clever copywriting to prove how natural their products are. … Continue reading
How to ensure your Facebook Business Page updates appear in news feeds
Many small businesses rely on Facebook as a free means of promoting their products and services and reaching new customers. However, with Facebook now encouraging businesses to pay for adverts, many people are worried that they will not be able to reach as many people as they have done previously, without coughing up money for … Continue reading
How to use Facebook more effectively by scheduling posts
As of last week you can now schedule posts to appear on your Facebook page. This means you can prepare a post and schedule it to appear later, by adding a date and time in the future before you post it. You can actually schedule a post up to 6 months in advance (if you … Continue reading
Copywriting 101 – swimming dog ads
This week’s Copywriting 101 comes from Sao Paulo, where the copywriters at ad agency Y&R have created a swimming dog print campaign to promote a hot pepper sauce. As you do… The ad by the Brazilian copywriting team uses the strapline, ‘Makes Your Barbecue Deliciously Hot’ and is one of a series of adverts for … Continue reading
Copywriting 101 – Polish vodka
This week’s copywriting 101 showcases the work of a creative copywriter who has used just a few words to convey a strong message. The ad is called simply, Spy. The ad is the result of a collaboration between creative ad agency, JayGrey, and Australian vodka company, Vitek Vodka. According to the agency, the aim was … Continue reading
