cop·y·writ·er/ˈkäpēˌrītər/
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Since starting up my copywriting, PR & social media business, the question I have been asked most often has been – what does a copywriter actually do?
Lots of people have heard of copywriting, but don’t know exactly what it is.
Put simply, a copywriter is someone who is skilled at writing persuasive words that sell, promote, educate and inform.
According to Wikipedia, copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. (It is not to be confused with copyright – that’s a whole other area…)
What does a copywriter do, and should you hire one?
Copywriters are used to help create sales letters, web page content, emails, press releases, white papers, catalogues, brochures, postcards and other marketing communications.
Copy can also appear in social media content, including blog posts, tweets and social networking posts.
Content writing for websites may involve organic search engine optimisation (SEO), which uses the strategic placement and repetition of keywords and phrases, but written in a way that is still appealing to readers.
So now you hopefully have more of an idea of what a copywriter does, the question to ask is: ‘Do I need a copywriter?’
I’ve touched on why you should use a copywriter before, but in case you need persuading, here are a few benefits to hiring a copywriter.
Well-written content is important for any business or organisation. Good copywriting can:
- Sell your products and services
- Raise your business/organisation’s profile
- Help you to engage with potential customers
- Inform people about what you do
- Keep your customers up-to-date
So there you have it – now you know exactly what it is I do for a living as a copywriter and communications specialist!
Do you have any queries about what a copywriter does? If so, leave a comment below. To find out more about my copywriting services, drop me a line today.
[Photo credit: FreeDigitalPhotos.Net]
