There are thousands of business books published every year, covering a range of industries. But what are the benefits of having a book with your name on it, and how should you go about doing it?
With the growth of the self-publishing sectors and the rise of the e-book phenomenon, there’s never been a better time to publish a book. Self-publishing is no longer merely seen as ‘vanity’ publishing, and sites like lulu.com and Amazon’s Digital Text Platform mean it’s more accessible than ever.
There are plenty of benefits to penning a book – take a look at some of them:
Raise your profile
Whatever sector you’re in, a book can be a great way to ‘get your name out there’ and promote your business or oganisation.
Gain expert status
Having a book with your name on it can be an effective way to position yourself as an authority in your field and show off your expertise in a particular area.
Help reach a new audience
Publishing a book can help you reach potential new clients, and contacts. Handing out your book at networking events or offering to send it to people you meet means those contacts will have more of an incentive to stay in touch with you.
Open up speaking opportunities
With a book to your name, you are more likely to be considered for speaking opportunities, which can be highly beneficial for expanding your business.
Gain press exposure
Publishing a book can make you more attractive to journalists, who will subsequently be more inclined to feature you or your business in relevant articles.
Help offer value to clients
If you run a service-based company, publishing a book is a great way to create a physical product that you can sell to clients. Plus it offers you the opportunity to create additional products to offer to clients, such as webinairs, workbooks and e-courses, to tie in with the book.
An alternative way to advertise your business
Instead of relying on traditional advertising methods, which can put some people off who’d rather not be ‘sold’ to, a book can be an effective way to promote your business and increase your consumer outreach.
Ok, so you’ve decided you want to write a book. How do you go about it?
Utilise your blog posts
Coming up with enough text to fill a book, even a relatively short one, can feel daunting. Overcome this by making use of material you have already written. If you write regular blog posts why not use them as the basis of your book?
Recycle business papers
Similarly, why not think about recycling (i.e. rewriting and updating) any content you’ve written for business papers, brochures, etc.
Employ a ghostwriter
If you’re unsure of your writing ability, or if you just don’t have the time to write a book yourself, you should consider employing a ghostwriter. They can help re-write any content you already have, or even write a book for you from scratch.
Have you considered writing a book? Leave a comment and let me know. And to find out more about my ghostwriting services, get in touch with me today.