Want to know how to write a business ebook? And more importantly want to know why you should be writing one? Read on…
Discover how to write a business book
So you’re an expert at what you do. You know that. But how do you get other people to discover your fabulous expertise?
Imagine having a business ebook with your name on it. Imagine being introduced as ‘So-and-so, author of XX book’.
Sounds good, doesn’t it?
If you’re a small business owner who’s been asking ‘what is PR?’ then this blog post is for you.
Small business owners that I meet often say they want to get publicity for their business but don’t know what they need to do to get it.
PR is a way for a small business to shout about their achievements
This is where PR comes in. But ‘what is PR?’ I hear you ask. Well, PR stands for Public Relations, which is about creating a favourable public image for your business.
It’s a way to get your business ‘out there’ and to manage your business’ image. It also means that you are in control of what the public knows about your business.
PR is different from advertising because there’s no hard sell involved. PR is also much less expensive than advertising. A double-page ad in the Daily Mail costs more than £82,000 (yes, really!) – with PR there is the potential to achieve the equivalent of that coverage for free.
So, what does small business PR involve?
There are a host of ways that you can get publicity for your small business:
- Press releases – sending out a release about your business to journalists so that they will write about it
- Press launches/events – inviting members of the media to a launch or event to help raise awareness about your business within the press
- Winning awards – great PR as it gives the media an excuse to write about you and will paint your business in a favourable light
- Being quoted as an expert – this is fantastic for showing off your expertise and knowledge and positioning yourself as an expert in your field
- Appearing as a case study – journalists are always looking for case studies for different features. If you fit the bill as a case study, then you can use it as an opportunity to talk about your business as well
- Being part of a line-up - Journalists often need a line-up of readers or case studies for features. If you offer to appear in a line-up, you can use it as a chance to plug your business
So now you have the answer to ‘what is PR’, why not check out my PR packages. Do you have any queries or comments about small business PR? Leave a comment below and I’ll get back to you.
Want to know how to write great web copy for your business website? Take a look at these top web copy tips:
Top tips for how to write great web copy for your business website
If you’re busy working on your marketing for your business, then you’ve probably heard that giving away a free report on your website is a fantastic way to build up your email list.
I’ve been working with a business owner recently who knew she wanted to give away a free download on her site, but didn’t know how to go about it. She wanted something that would encourage people to sign up to her newsletter, but didn’t want to give away all of her knowledge for free.
Between us we came up with a plan for a report that would appeal to her client base. Then it was simply a case of doing a little research so that I could create a report that would speak to her ideal customers.
If you’re planning on writing a report yourself, or updating an existing report, then take a look at these tips: Read more
Today we have a guest blog post from Kate Codrington at Fruit Nation who is sharing her tips on how to make your homepage shine. Please share it with your social networks and if you’ve got any questions for Kate, please leave a comment below…
A homepage can quickly get out of date as your business moves on and you really don’t have much time to grab the attention of a visitor to your site; five seconds, maybe less? So the look of your homepage is crucial to your success.
I often see the need to tweak my home pages here and there (monitoring the effects with those lovely analytics), so before you take fright and click off somewhere else let me reassure you; even if you don’t have the time or money for a re-design here are some ideas that are easy and quick and will help to get you the business you want. Read more
This week we have a guest post from WebScene Marketing’s Mandy Cochrane who has some beginner tips on Search Engine Optimisation (SEO). I wrote a blog post a little while ago about how SEO copywriting can boost your business, but Mandy has got a host of extra technical tips for you. If you find the post helpful please share it with your networks, and if you have any questions please leave a comment below.