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Want to know how to write a business ebook? And more importantly want to know why you should be writing one? Read on…
Discover how to write a business book
So you’re an expert at what you do. You know that. But how do you get other people to discover your fabulous expertise?
Imagine having a business ebook with your name on it. Imagine being introduced as ‘So-and-so, author of XX book’.
Sounds good, doesn’t it?
If you’re a small business owner who’s been asking ‘what is PR?’ then this blog post is for you.
Small business owners that I meet often say they want to get publicity for their business but don’t know what they need to do to get it.
PR is a way for a small business to shout about their achievements
This is where PR comes in. But ‘what is PR?’ I hear you ask. Well, PR stands for Public Relations, which is about creating a favourable public image for your business.
It’s a way to get your business ‘out there’ and to manage your business’ image. It also means that you are in control of what the public knows about your business.
PR is different from advertising because there’s no hard sell involved. PR is also much less expensive than advertising. A double-page ad in the Daily Mail costs more than £82,000 (yes, really!) – with PR there is the potential to achieve the equivalent of that coverage for free.
So, what does small business PR involve?
There are a host of ways that you can get publicity for your small business:
So now you have the answer to ‘what is PR’, why not check out my PR packages. Do you have any queries or comments about small business PR? Leave a comment below and I’ll get back to you.
Want to know how to write great web copy for your business website? Take a look at these top web copy tips:
Top tips for how to write great web copy for your business website
If you’re busy working on your marketing for your business, then you’ve probably heard that giving away a free report on your website is a fantastic way to build up your email list.
I’ve been working with a business owner recently who knew she wanted to give away a free download on her site, but didn’t know how to go about it. She wanted something that would encourage people to sign up to her newsletter, but didn’t want to give away all of her knowledge for free.
Between us we came up with a plan for a report that would appeal to her client base. Then it was simply a case of doing a little research so that I could create a report that would speak to her ideal customers.
If you’re planning on writing a report yourself, or updating an existing report, then take a look at these tips: Read more
Today we have a guest blog post from Kate Codrington at Fruit Nation who is sharing her tips on how to make your homepage shine. Please share it with your social networks and if you’ve got any questions for Kate, please leave a comment below…
A homepage can quickly get out of date as your business moves on and you really don’t have much time to grab the attention of a visitor to your site; five seconds, maybe less? So the look of your homepage is crucial to your success.
I often see the need to tweak my home pages here and there (monitoring the effects with those lovely analytics), so before you take fright and click off somewhere else let me reassure you; even if you don’t have the time or money for a re-design here are some ideas that are easy and quick and will help to get you the business you want.
Read more
When it comes to researching small business marketing, I love reading about relevant facts and figures, and I recently came across a fab article with some compelling statistics about marketing.
As a small business owner, you need to create an effective marketing mix and utilise lots of different channels to get yourself heard. Whether it’s using social media, blogging, newsletters, or PR, you need to maximise your marketing efforts.
So take a look at these powerful statistics that I’ve pulled out from the article to show you why you need to focus on your marketing today…
You’re already sold on the benefits of social media for your business – you know it can increase your visibility, help build your brand, connect you with potential suppliers, improve your website’s Search Engine Optimisation (SEO), and generate more leads.
So you also probably know what a drain on your time it can be. We’ve all been there, you log on to Facebook and two hours later you’re still ‘laughing-out-loud’ at YouTube videos of cats playing the piano…
While it’s good to throw yourself into social networking, you don’t want it to take away from actually running your business. Using social media management tools can be a good way to combat this.
This week we have a guest post from WebScene Marketing’s Mandy Cochrane who has some beginner tips on Search Engine Optimisation (SEO). I wrote a blog post a little while ago about how SEO copywriting can boost your business, but Mandy has got a host of extra technical tips for you. If you find the post helpful please share it with your networks, and if you have any questions please leave a comment below.
As the internet’s fastest growing social media site, and having recently been valued at $2.5 billion, social-scrapbooking site Pinterest is definitely worth paying attention to.
As you may well know, Pinterest is a content sharing service that allows members to “pin” images, videos and other objects to their pinboard. Last year I wrote posts about What you need to know about Pinterest and Top brands successfully using Pinterest and what you can learn from them.
But as a small business, how can you get the most out of Pinterest?
Why is copywriting great for business? They say the pen is mightier than the sword – and in business this is often true. Using great copywriting for your print and online content is an important part of generating more leads.
Copywriting can help your business…
In fact, your business copywriting – your brochures, marketing materials, promotional leaflets, and web content – can make or break your business. Good copywriting will help you to promote your products and services, by enabling you to engage with your prospects to let them know what it is you’re selling and why they should use you.
But bad copy can prevent you from getting your message across, and worse still, can make you look unprofessional. Well-written content, with good spelling and grammar, will help you to convey the right image for your business.
So how do you use copywriting to win more business? Take a look at these tips… Read more
