Today we have a guest post from Business Nanny’s Sarah-Jane Quick who has been inspired by the Steve Jobs quote, ‘Real artists ship.’ The saying essentially means that while producing cool and innovative products is important, it’s even more important to actually deliver those products to users. Steve Jobs found the right balance between delivering on time, and taking time to make sure his product was the best it could be…
Blogging is good for business, but how do you write blog posts that people love? Take a look at these handy tips…
The benefits of blogging are huge – according to leading marketing software company, Hubspot, small businesses that blog get 55% more website visitors, 102% more Twitter followers, and 126% higher lead growth than non-blogging businesses. In fact, there are a host of convincing blogging statistics from various sources.
But how do you write compelling blog posts that people love reading and sharing? Read on…
This week we have a guest blog post from Lynn Fotheringham, owner of InsideOut Buildings, who has written about some of the important choices small business owners need to make to move their business forward…
When it comes to blogging, planning your blog posts is vital. You’ve probably read about the benefits of blogging and know that a blog can be a fantastic way to boost your business. But for a blog to be really effective you need to blog regularly (preferably a minimum of once a week).
So how do you go about planning your blog posts?
An entire year’s worth of blog posts may seem like a daunting prospect, but with some careful planning and forethought, you can easily plot out 52 weeks’ worth of blog posts.
Take a look at these tips on how to plan your blog posts:
1. Schedule your posts
Take a look at your diary or calendar and mark out the dates you plan to blog on – whether that’s once a week, once a fortnight or once a month.
2. Ponder your topics
Think about what topics you’d like to cover and make a list of the best ones. Take a look at my post on What to blog about on your business blog for inspiration. If you’re planning on blogging twice a month, start with a list of roughly 24 topics, for a weekly blog post, expand that to at least 48.
3. Create your blog titles
Think about suitable titles for your posts and jot one down for each topic that you’ve got.
4. Think about your blog content
Next jot down your ‘blog content’ with a brief round-up of what you’d like to include in each particular post. These can be expanded on later if need be.
5. Research keywords
Determine what your target keywords are. Use SEO keyword tools such as Google Adwords to help you, then make a note of your ideal keywords for each post.
6. Assign categories and tags
Assign appropriate categories and tags for your posts.
7. Decide on your ‘Call To Action’
Think about what you want the purpose of your posts to be. Do you want your readers to contact you, or to download a white paper, or to share the post? Jot down your ‘calls to action’ with the relevant ‘action’ that you’d like your readers to take.
8. Research your links
Research the internal and external links you’d like to include in your post and make a note of them.
9. Source your image/video
Make your blog post stand out with an eye-catching image or video. Take a look at my post on Where to find free images for your blog.
So there you have it, my top tips on how to plan out your blog posts for the year! If you found the post useful please feel free to share. Would you like bespoke blog posts created specially for you? If so speak to me today about my blogging services.
Writing a blog is an effective way to boost your business. But as well as having well-written blog posts, it’s important that you have an appropriate image to accompany the text. Take a look at these free resources for obtaining images for your blog…
Download free and premium stock photos and illustrations from this popular site, which has a huge range of images produced by professional stock photographers and digital illustrators. The images are royalty free for corporate and personal use, and every image is free (as long as you credit the original source), with an option to purchase larger images if needed.
Try Google’s clever search tool for finding free images. Use the advanced image search, where you can specify whether the image is suitable for commercial purposes, or can be modified, adapted or built upon.
This handy ‘search engine for free stock photos’ searches many of the popular free stock photo sources. Images come from various sources and have different licenses.
Created for online photo management and image-sharing, Flickr is a popular place for bloggers to find great quality images. Many Flickr users have chosen to offer their work under a Creative Commons license, and you can browse or search through content under each type of license.
The leading free stock photography site. Find photos in various categories, with the option to pay for premium photos, should you desire. Use the advanced search option to find photos of a specific size or from a particular date range.
Try the free image section of 123rf for small sized images, available at no cost. Click on the free image section under the Stock Photography header on the homepage.
Dreamstime also has a free image section that you can access by registering with the site. They also offer low-priced high-res images.
8. Take your own
Ensure you never have to worry about copyright issues, by using your own images. Depending on what your blog post is on, you could create relevant, engaging images of your products, services or staff, that will give your blog a personal touch.
Do you have any tips on where to find free or low-cost images for your business blog? Leave a comment and let me know. And for help with any aspect of creating a business blog, drop me a line today.
[Image courtesy of nokhoog_buchachon/FreeDigitalPhotos.net]
You’ve probably heard that blogging is great for business. In fact, according to recent reports, companies that blog get 55% more web traffic and a whopping 70% more leads than those that don’t. A blog is important for boosting your SEO, building trust with your customers, raising your business’ profile, and positioning yourself as an authority.
But finding new and interesting topics to blog about about can be tough. If you’re stuck for inspiration, why not take a look at these ideas on what to blog about on your business blog.