If you’re busy working on your marketing for your business, then you’ve probably heard that giving away a free report on your website is a fantastic way to build up your email list. I’ve been working with a business owner recently who knew she wanted to give away a free download on her site, but … Continue reading
Your business website is a fundamental part of your marketing mix. But there are several elements that you need to consider when creating a website, not least web navigation, design, web copy and readability. You may be looking to build your site yourself, or you may be looking to employ the skills of a web … Continue reading
Today’s Copywriting 101 takes a look at some vintage beauty ads from the 1920s and 30s.
This week’s Copywriting 101 comes courtesy of the Paris branch of ad agency Ogilvy, who created a campaign to market Duracell’s portable USB charger. The series of ads are aimed at anyone who’s ever worried about their iPhone battery running out at a vital moment, and feature the taglines ‘Some things don’t deserve to die’, … Continue reading
Today’s Copywriting 101 comes from China, and showcases a quirky environmental campaign. The China Environmental Protection Foundation tasked ad agency Dentsu Beijing in delivering a message to drivers that ‘over reliance on car travel’ is one of the main causes of serious damage to nature and the environment.
A very different copywriting campaign this week from a creative team in Australia. I wonder if any UK copywriters have ever done anything similar? To discuss the awkward issue of urinary tract infections, ad agency Publicis Mojo, in Brisbane, used a relatively new media channel: toilet paper advertising.