Copywriting
How to win more business with a free report for your website
If you’re busy working on your marketing for your business, then you’ve probably heard that giving away a free report on your website is a fantastic way to build up your email list. I’ve been working with a business owner recently who knew she wanted to give away a free download on her site, but … Continue reading
How copywriting can help you win more business
Why is copywriting great for business? They say the pen is mightier than the sword – and in business this is often true. Using great copywriting for your print and online content is an important part of generating more leads. In fact, your business copywriting – your brochures, marketing materials, promotional leaflets, and web content … Continue reading
Top blog posts of the past year
As we say goodbye to 2012 and think about our New Year’s Resolutions for 2013 I thought it might be useful to look back at some of this blog’s most popular posts from the past year. These are some of the posts that you told me you found useful, or were shared many times. Enjoy! 1. How To … Continue reading
How to supercharge your marketing in 2013
Have you thought about your New Year’s Resolutions for 2013? How about making sure it’s the best year yet for your business! With some effective marketing you can get your name out there, grow your business and generate more leads. Take a look at these top tips on how you can ramp up your marketing efforts in … Continue reading
How to make your business website rock
Your business website is a fundamental part of your marketing mix. But there are several elements that you need to consider when creating a website, not least web navigation, design, web copy and readability. You may be looking to build your site yourself, or you may be looking to employ the skills of a web … Continue reading
Why writing a book is great for business
There are thousands of business books published every year, covering a range of industries. But what are the benefits of having a book with your name on it, and how should you go about doing it? With the growth of the self-publishing sectors and the rise of the e-book phenomenon, there’s never been a better … Continue reading
Copywriting 101 – Vintage Beauty Ads
Today’s Copywriting 101 takes a look at some vintage beauty ads from the 1920s and 30s.
Copywriting 101 – Some Things Don’t Deserve To Die
This week’s Copywriting 101 comes courtesy of the Paris branch of ad agency Ogilvy, who created a campaign to market Duracell’s portable USB charger. The series of ads are aimed at anyone who’s ever worried about their iPhone battery running out at a vital moment, and feature the taglines ‘Some things don’t deserve to die’, … Continue reading
Copywriting 101 – quirky environmental copywriting
Today’s Copywriting 101 comes from China, and showcases a quirky environmental campaign. The China Environmental Protection Foundation tasked ad agency Dentsu Beijing in delivering a message to drivers that ‘over reliance on car travel’ is one of the main causes of serious damage to nature and the environment.
Copywriting 101 – toilet paper advertising
A very different copywriting campaign this week from a creative team in Australia. I wonder if any UK copywriters have ever done anything similar? To discuss the awkward issue of urinary tract infections, ad agency Publicis Mojo, in Brisbane, used a relatively new media channel: toilet paper advertising.
