Marketing
How to win more business with a free report for your website
If you’re busy working on your marketing for your business, then you’ve probably heard that giving away a free report on your website is a fantastic way to build up your email list. I’ve been working with a business owner recently who knew she wanted to give away a free download on her site, but … Continue reading
Five and a half tips to make your homepage shine
Today we have a guest blog post from Kate Codrington at Fruit Nation who is sharing her tips on how to make your homepage shine. Please share it with your social networks and if you’ve got any questions for Kate, please leave a comment below… A homepage can quickly get out of date as your … Continue reading
Top ten reasons you need to focus on your marketing today
When it comes to researching small business marketing, I love reading about relevant facts and figures, and I recently came across a fab article with some compelling statistics about marketing. As a small business owner, you need to create an effective marketing mix and utilise lots of different channels to get yourself heard. Whether it’s … Continue reading
How copywriting can help you win more business
Why is copywriting great for business? They say the pen is mightier than the sword – and in business this is often true. Using great copywriting for your print and online content is an important part of generating more leads. In fact, your business copywriting – your brochures, marketing materials, promotional leaflets, and web content … Continue reading
How to write email newsletters that generate leads
Sending regular email newsletters can be an effective and inexpensive way to build relationships with existing and potential customers. E-newsletters allow you to stay in touch with prospects, helping to keep you at the forefront of their mind. They also allow you to establish yourself as an authority in your field. Plus they can be a … Continue reading
Top blog posts of the past year
As we say goodbye to 2012 and think about our New Year’s Resolutions for 2013 I thought it might be useful to look back at some of this blog’s most popular posts from the past year. These are some of the posts that you told me you found useful, or were shared many times. Enjoy! 1. How To … Continue reading
How to supercharge your marketing in 2013
Have you thought about your New Year’s Resolutions for 2013? How about making sure it’s the best year yet for your business! With some effective marketing you can get your name out there, grow your business and generate more leads. Take a look at these top tips on how you can ramp up your marketing efforts in … Continue reading
Top UK online business directories that will boost your business for free
Listing your website on an online business directory is an effective way to boost your rankings and generate more web traffic. There are plenty of business directories available online. Take a look at which ones your should be targetting, and why. You probably know the importance of Search Engine Optimisation (SEO) for helping your website … Continue reading
How to make your business website rock
Your business website is a fundamental part of your marketing mix. But there are several elements that you need to consider when creating a website, not least web navigation, design, web copy and readability. You may be looking to build your site yourself, or you may be looking to employ the skills of a web … Continue reading
Why writing a book is great for business
There are thousands of business books published every year, covering a range of industries. But what are the benefits of having a book with your name on it, and how should you go about doing it? With the growth of the self-publishing sectors and the rise of the e-book phenomenon, there’s never been a better … Continue reading
