Social media
Top tools for managing your social media
You’re already sold on the benefits of social media for your business – you know it can increase your visibility, help build your brand, connect you with potential suppliers, improve your website’s Search Engine Optimisation (SEO), and generate more leads. So you also probably know what a drain on your time it can be. We’ve all been … Continue reading
A ten-step guide to Pinterest for small businesses
As the internet’s fastest growing social media site, and having recently been valued at $2.5 billion, social-scrapbooking site Pinterest is definitely worth paying attention to. As you may well know, Pinterest is a content sharing service that allows members to “pin” images, videos and other objects to their pinboard. Last year I wrote posts about … Continue reading
Secrets of a successful social media campaign
Want to know the secrets of a successful social media campaign? Take a look at these top tips… Social media is big news. In the UK, recent figures show there are 33 million Facebook accounts, and around 10 million Twitter users. Meanwhile, a recent study by IDG Research Services revealed that 95% of all consumers use … Continue reading
Top blog posts of the past year
As we say goodbye to 2012 and think about our New Year’s Resolutions for 2013 I thought it might be useful to look back at some of this blog’s most popular posts from the past year. These are some of the posts that you told me you found useful, or were shared many times. Enjoy! 1. How To … Continue reading
Improve your social media marketing – how to ensure you don’t lose Facebook likes
Some more tips on how to improve your social media marketing… Last week it was revealed that Facebook had begun deleting fake page ‘likes’ – but could your page be at risk? A Facebook Business Page is an effective way of promoting your business and getting more sales. But part of the challenge is how … Continue reading
How to get more likes on Facebook
So you’ve got a Facebook Business Page, but how do you get more likes and make sure your page is seen by as many people as possible? There are lots of ways to get more likes on Facebook, including quick fixes like ‘buying’ likes from an online company that will charge you money to get … Continue reading
How to create a great social media strategy
You know that your business should be using social media, but do you have a social media plan or strategy? If not you could end up wasting valuable time as you flounder around in a sea of social media. An online networking strategy should form an important part of your marketing mix. Take a look … Continue reading
Top tips for writing a great LinkedIn profile
LinkedIn is fast becoming one of our most prominent social networks, with a reported 150 million members. It’s aimed predominantly at those interested in networking, and discovering business and job opportunities, making it the largest professional network in the world. So it’s a great tool for anyone who wants to expand their business connections, or … Continue reading
How to ensure your Facebook Business Page updates appear in news feeds
Many small businesses rely on Facebook as a free means of promoting their products and services and reaching new customers. However, with Facebook now encouraging businesses to pay for adverts, many people are worried that they will not be able to reach as many people as they have done previously, without coughing up money for … Continue reading
How to use Facebook more effectively by scheduling posts
As of last week you can now schedule posts to appear on your Facebook page. This means you can prepare a post and schedule it to appear later, by adding a date and time in the future before you post it. You can actually schedule a post up to 6 months in advance (if you … Continue reading
