Tagged With: advertising
Copywriting 101 – quirky environmental copywriting
Today’s Copywriting 101 comes from China, and showcases a quirky environmental campaign. The China Environmental Protection Foundation tasked ad agency Dentsu Beijing in delivering a message to drivers that ‘over reliance on car travel’ is one of the main causes of serious damage to nature and the environment.
Copywriting 101 – Meccano copywriting campaign
Today’s Copywriting 101 is a simple but clever idea from construction toy, Meccano. It comes from Y&R Paris and uses the tag line ‘If you can’t have it, build it’. Another advert in the same series sees a young boy holding a Meccano dog. Aw. What do you think of it? Leave me a comment … Continue reading
Copywriting 101 – BA Olympics ad
This week’s Copywriting 101 is a UK offering, on behalf of British Airways. The advert is part of a controversial marketing campaign, urging the British public to stay at home during the London Olympics this summer. The ad, devised by ad agency BBH London, uses the strapline: “Don’t Fly. Support Team GB” and is described … Continue reading
Copywriting 101 – bad taste travel copywriting
This week’s creative copywriting idea comes from India and I have to say I do wonder if a UK copywriter could get away with something similar! Created by ad agency, BBDO India for travel company White Collar Hippies, it urges you to travel the world – and to do it right now… It’s an interesting … Continue reading
Copywriting 101 – Olive Branch Health Foods
This week’s Copywriting 101 is from Brisbane, Australia, but I’m sure would work just as well in London, UK. It comes from ad agency Clemenger BBDO, where their copywriter has come up with a creative copywriting campaign to promote Olive Branch Health Foods. The ads use clever copywriting to prove how natural their products are. … Continue reading
Copywriting 101 – vintage shoe ads
This week’s Copywriting 101 is a vintage affair, with a look at some retro copywriting for shoe brands. According to this ad printed in a 1936 issue of Good Housekeeping, these shoes will “fit perfectly in your shoe picture for Fall”. If only I had a shoe picture… I would, however, like to walk in … Continue reading
The benefits of a press release for your business
Everyone agrees promoting your business is important, but advertising can be costly. So what’s the alternative? A well written press release is an affordable but powerful way to generate publicity for your business. A press release is a written document that is sent out to newspapers, magazines, trade publications, websites or even TV and radio … Continue reading
Copywriting 101 – retro social media
This lovely bit of vintage-style copywriting has been around for a while, but I only just discovered it and thought it deserved a second look. It’s an ad campaign by Brazilian ad agency, Moma Propaganda, for Maxi Midia, with the tagline, ‘Everything ages fast. Update.’ The series of adverts focus on Facebook, Skype, Twitter and … Continue reading
Copywriting 101 – when copywriting goes bad
So, we’ve all seen that terrible sexist advertising from the 1950s, like this rather patronising retro ad. But ads these days couldn’t get away with something like that – could they? Step forward American vodka company Wodka Vodka, who recently put up billboards promising Bronx residents ‘escort quality’ with ‘hooker pricing.’ Nice. Still, at least … Continue reading
Copywriting 101 – Pond’s Cream
After last week’s retro ad went down so well, I wanted to discover some more vintage advertising. Searching online, I came across some fabulous adverts for beauty company Pond’s, from throughout the decades. Pond’s Cream was invented in the US as a medicine by scientist Theron T Pond in 1846. He extracted a healing tea … Continue reading
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