Tagged With: copywriting
Top blog posts of the past year
As we say goodbye to 2012 and think about our New Year’s Resolutions for 2013 I thought it might be useful to look back at some of this blog’s most popular posts from the past year. These are some of the posts that you told me you found useful, or were shared many times. Enjoy! 1. How To … Continue reading
Why writing a book is great for business
There are thousands of business books published every year, covering a range of industries. But what are the benefits of having a book with your name on it, and how should you go about doing it? With the growth of the self-publishing sectors and the rise of the e-book phenomenon, there’s never been a better … Continue reading
How to write the perfect sales letter
Last week’s blog post looked at how to write a perfect marketing email, so this week I thought it would be useful to look at how to write an effective sales letter. Direct marketing, be it by email or letter, allows you to engage with your audience whether they are prospective customers, leads, end users … Continue reading
Copywriting 101 – bad taste travel copywriting
This week’s creative copywriting idea comes from India and I have to say I do wonder if a UK copywriter could get away with something similar! Created by ad agency, BBDO India for travel company White Collar Hippies, it urges you to travel the world – and to do it right now… It’s an interesting … Continue reading
Copywriting 101 – Olive Branch Health Foods
This week’s Copywriting 101 is from Brisbane, Australia, but I’m sure would work just as well in London, UK. It comes from ad agency Clemenger BBDO, where their copywriter has come up with a creative copywriting campaign to promote Olive Branch Health Foods. The ads use clever copywriting to prove how natural their products are. … Continue reading
Copywriting 101 – Polish vodka
This week’s copywriting 101 showcases the work of a creative copywriter who has used just a few words to convey a strong message. The ad is called simply, Spy. The ad is the result of a collaboration between creative ad agency, JayGrey, and Australian vodka company, Vitek Vodka. According to the agency, the aim was … Continue reading
Copywriting 101 – vintage shoe ads
This week’s Copywriting 101 is a vintage affair, with a look at some retro copywriting for shoe brands. According to this ad printed in a 1936 issue of Good Housekeeping, these shoes will “fit perfectly in your shoe picture for Fall”. If only I had a shoe picture… I would, however, like to walk in … Continue reading
Copywriting 101 – edible advertising
This week’s copywriting 101 comes from the United Arab Emirates, where Land Rover recently launched an innovative copywriting campaign – involving an edible advert with the nutritional value of a cheeseburger. Yes, really. Ad agency Y&R Dubai devised the campaign which saw them sending out a survival guide to 5,000 existing Land Rover customers, explaining … Continue reading
Copywriting 101 – vintage weight loss ads
This week we have some creative copywriting from decades gone by, promoting various diet aids. From a massager that eliminates fat, to soap that slims you, these ads all use persuasive copywriting to encourage ladies to buy the products advertised, in the hope of achieving a svelte figure. (Note how only women are targeted in … Continue reading
Copywriting 101 – Kiwi copywriting
This week’s ad of the week comes from New Zealand, where beer company DB Export are running a print campaign highlighting the perils of being forced to drink wine instead of more manly lager: The ads were created by Colenso BBDO in Auckland for DB Breweries to promote their DB Export Dry range. What do … Continue reading
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