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Tagged With: Don’t Fly Support Team GB

Copywriting 101 – BA Olympics ad

Posted on July 13, 2012 by Dina Behrman

This week’s Copywriting 101 is a UK offering, on behalf of British Airways. The advert is part of a controversial marketing campaign, urging the British public to stay at home during the London Olympics this summer. The ad, devised by ad agency BBH London, uses the strapline: “Don’t Fly. Support Team GB” and is described … Continue reading »

Categories: Advertising, Copywriting | Tags: , , | 2 Comments